Marketing Campaigns

Bring Customers Back
With Messages They Asked For

Send WhatsApp, SMS and email campaigns to customers who opted in — targeted by what they order, how often they visit and the tags you give them. Win-back messages can run on their own.

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WhatsApp, SMS & email
Consent-first
Automatic win-back
Customer tags
New campaignMarketing
WhatsAppSMSEmail
Audience: Customers who stopped coming · 30+ days
Eligibleopted in
Skippedno consent
Costestimated first
Hi Anita, we miss you at Spice Garden! Come in this week for a free dessert with any main.

Illustrative example

3
Channels: WhatsApp, SMS, email
Opt-in
Only customers who agreed
Auto
Win-back & welcome messages
Tags
VIP, Biryani Lover and more

Message Only People Who Agreed

Good marketing starts with permission. Ritaya records who said yes, how, and what they agreed to, and respects every opt-out.

  • Collect consent at the POS counter, on your ordering website, or with a join page and QR code
  • Stores the wording each customer agreed to
  • Opt-outs (a STOP reply or an unsubscribe link) are honoured automatically
  • An uploaded list can never re-subscribe someone who opted out; bounced addresses are skipped
Consent capturedOpt-in
At the counter
Cashier asks, customer says yes
On your ordering website
Optional tick-box at checkout
Join page & QR code
Customers sign themselves up

Illustrative example

The Right Audience in a Few Clicks

Pick who should hear from you and see how many people that is, and what it will cost, before anything is sent.

  • Ready audiences: customers who stopped coming, new customers, regulars, big spenders, and those who never ordered
  • Your own customer tags, like VIP or Biryani Lover, set by staff or by rules on order history
  • Preview the number of people and the estimated cost first
  • Schedule a campaign or send it now
Customer tagsAudiences
Anita K. · 14 orders
VIPBiryani LoverRegularBig SpenderLapsedNew customerDessert fan
Tags come from staff at the counter or from rules on order history, like “ordered from Biryani 3 times in 90 days”.

Illustrative example

Set It Once: Win-Back & Welcome

Some messages should simply happen. Switch on a win-back message for customers who drift away, and a welcome message after a first order.

  • Win-back for customers who have not ordered in a while
  • Welcome message after a customer’s first order
  • Quiet hours, so nobody is messaged late at night
  • A limit on how often one person is messaged
AutomationsSet once
Win-back
When a customer has not ordered for a whileOn
Welcome
After a customer’s first orderOn
Quiet hours and a limit on how often one person is messaged are applied automatically.

Illustrative example

Everything for Customer Messaging

WhatsApp

Reach customers where they already are, through approved message templates.

SMS

Text campaigns with an opt-out built in to every message.

Email

Email campaigns with a one-click unsubscribe. Email is not charged per message.

Audiences & tags

Target by behaviour and by the tags you assign to customers.

Consent capture

Collect permission at the counter, online or with a QR code.

Quiet hours & limits

Respect your customers’ time with quiet hours and a message frequency cap.

Scheduling

Send now or schedule for the best moment.

Delivery reports

See what was sent and delivered, and why a message was skipped.

Built for India:Built for the UK: WhatsApp messages use approved templates, and SMS follows India’s template rules. Customers can reply STOP at any time.Every SMS and email carries an easy way to opt out, and marketing goes only to customers who opted in, in line with UK consent rules. WhatsApp and SMS are charged per message from your wallet. Email is included.

How It Works

1

Collect permission

Ask customers at the counter or online, or share your join page and QR code.

2

Choose who and what

Pick an audience or a tag, write your message once, and preview the numbers.

3

Send and learn

Send or schedule it. Ritaya follows the rules and shows you what was delivered.

Marketing Campaigns FAQs

Can I message all my existing customers?
Only customers who have opted in. That is deliberate: it protects your sender reputation and your customers' trust. Collect consent at the counter and online, and your list grows with every order.
How do customers opt out?
By replying STOP or using the unsubscribe link in the message. Ritaya then stops messaging them on that channel.
What do WhatsApp and SMS cost?
They are charged per message from your wallet, and you see an estimate before you send. Email is not charged per message.
What are customer tags?
Labels like VIP or Biryani Lover. Staff can set them in the admin panel or on the POS, and rules can set them automatically from order history. You can then send a campaign to a tag.
How is it priced?
It is an add-on to your Ritaya plan. Ask our team for the current price for your business.

Fill More Tables With Messages They Asked For

See a campaign built from your own customer data in a live demo.

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